Freixenet Copestick launches I Heart Spirits
Freixenet Copestick has launched an I Heart Spirits range marking the brand’s first launch outside wine.
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Freixenet Copestick has launched an I Heart Spirits range marking the brand’s first launch outside wine.
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The popularity of pink gin is driving total on-trade gin sales, according to new CGA research.
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The UK bought a record breaking 73 million bottles of gin last year across the on and off-trade (Nielsen/CGA), with off-trade sales peaking in the run up to Mother's Day.
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Thanks to gin’s unwaning popularity, on-trade operators are faced with a challenge when it comes to selecting from the plethora of new products and styles on offer. Clinton Cawood is here to help
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Pinkster gin has unveiled a new brand identity intended to differentiate the premium spirit from other pink gins in the burgeoning sub-category.
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Diageo has seen its annual GB sales rise by 8% helped by its core gin and beer offering and ‘innovative’ NPD including pink gin.
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The trend for pink gins and gins distilled with unusual ingredients is gathering pace following a spate of launches this week.
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